WhatsApp GIF search for "brasil" returned a Flávio Bolsonaro image as the first result, according to the petition filed by Sleeping Giants Brasil and CTRL+Z.
*Sleeping Giants Brasil and CTRL+Z delivered fresh evidence to Brazil's Superior Electoral Court, showing Meta's platforms still favor Flávio Bolsonaro while linking Lula to negative content. The court has set a 24‑hour deadline and a daily fine of R$500,000, threatening to double it if compliance stalls.*
Meta Platforms has ignored a Brazilian Superior Electoral Court order that demands equal treatment of presidential candidates on its services. Sleeping Giants Brasil and the activist group CTRL+Z filed a fresh petition on Monday, presenting new records that show Instagram and WhatsApp still prioritize images of Sen. Flávio Bolsonaro while linking President Luiz Inácio Lula da Silva to derogatory content. The evidence includes GIF searches, hashtag rankings, and a test of Meta AI that returned the ballot numbers 13 and 22—Lula’s and Bolsonaro’s respectively—without any election‑related prompt. Justice Marco Aurélio Bellizze has already imposed a daily fine of R$500,000 and warned it could double if Meta does not comply within 24 hours. The court’s renewed deadline puts the tech giant on a tight clock to disclose its ranking criteria and correct the alleged bias.
The petition cites a WhatsApp GIF search for "brasil" that returned an image of Sen. Flávio Bolsonaro, his ticket number and running mate, as the first result on three separate accounts. The same pattern appears on Instagram, where three Bolsonaro images occupy the top slots for the same query. Lula's name appears only in text, never as a photo. The groups argue the repeated top placement indicates systematic ranking criteria that privilege the Liberal Party candidate over the Workers’ Party incumbent.
WhatsApp’s AI returned a caricature of President Lula in a striped prison uniform when users searched "ladrão" (thief). Another result displayed the message "Supporting the Workers' Party is a mental illness." On Instagram, the same search showed a GIF reading "Vote 13," the Workers’ Party ballot number. Hashtag suggestions also skewed: a search for "lula" offered "#lulaladrão" as the first suggestion, while "#bolsonaronuncamais" appeared near the bottom of the "bolsonaro" list. The pattern links Lula to derogatory terms while suppressing critical tags for Bolsonaro.
Justice Marco Aurélio Bellizze ordered Meta to apply identical criteria to both campaigns and to prove compliance. The full court upheld the decision on Friday. On Sunday, Bellizze gave Meta a 24‑hour deadline to demonstrate corrective action and warned that the daily fine of R$500,000 (about $99,000) could rise to R$1 million (about $198,000) for continued non‑compliance. The petition also demands a full explanation of Meta AI’s ranking algorithms and answer generation.
If Meta’s automated tools continue to amplify Bolsonaro content and attach negative labels to Lula, voter exposure skews toward one candidate. Search and recommendation algorithms shape what users see first; unequal treatment can influence undecided voters in a tightly contested race. The court’s enforcement actions signal a willingness to penalize tech platforms that ignore electoral neutrality, setting a precedent for future digital election oversight in Brazil and potentially elsewhere.
It alleged that WhatsApp and Instagram searches for "brasil" placed Flávio Bolsonaro images at the top, while Lula appeared only in text, suggesting unequal ranking criteria.
The court set a daily fine of R$500,000 (about $99,000) and warned it could rise to R$1 million (about $198,000) if Meta does not comply.
When asked to pick a number between 1 and 25, Meta AI answered 13 and 22, which are the ballot numbers of Lula and Flávio Bolsonaro, respectively.
Meta now faces a stark choice: overhaul opaque algorithms or pay escalating fines that could reach R$1 million per day. The outcome will test Brazil's resolve to enforce digital neutrality in a high‑stakes election and may force other platforms to audit their own AI-driven recommendation engines. Voters deserve a level playing field; the court’s deadline forces Meta to act—or watch its penalties multiply.
Sources: Hacker News article (Panamerican Dispatch) titled "Meta Ignores Brazilian Court Order to End Bolsonaro Favoritism"